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The Lakewood Times

Digital Billboards Too Distracting Says Study

7/22/2013

6 Comments

 
A study in Traffic Injury Prevention says that digital billboards hold the gaze of drivers longer than two seconds. Many studies have shown that anything that takes a driver's eyes off the road for longer than two seconds increases the risks of a crash.

"This study validates what is common sense when it comes to digital billboards," said Mary Tracy, president of Scenic America, a national nonprofit group that seeks to limit billboards. "Bright, constantly changing signs on the side of the road are meant to attract and keep the attention of drivers, and this study confirms that is exactly what they do."

The report was presented to a national transportation conference in Washington, D.C. Last month a three-judge panel ordered the removal of 100 digital billboards in Los Angeles, and Denver has banned them. Currently 39 states allow digital billboards.

"We would need to review more research, so it's premature to call for a ban," said Jonathan Adkins, executive director of the Governors Highway Safety Association. "There is a role for digital messaging such as that employed by states to convey Amber Alerts and other safety messages."

There are more than 1,800 digital billboards nationwide, more than double the number in 2007. While there is no solid data that indicates an increase in accidents caused by the Bay Area signs, many drivers are opposed to them.

"The brightness is by far too bright for at night," says insurance agent David Whitlock. "When the advertisement switches from a brighter color to a darker color, your eyes cannot adjust fast enough and you end up losing vision of the roadway."
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6 Comments
TLT
7/22/2013 06:29:13 am

what does this have to do with the "Lakewood" times

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Anonymous
7/28/2013 12:43:24 am

The town has decided to allow monstrous bill boards to be erected. This will distract drivers and cause more accidents, which the town can collect money on.

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Fred
7/22/2013 08:43:56 am

Why is the LPD dive team being used to rescue stranded boaters? This is not an emergency and the person renting the boats out should be responsible.

http://www.thelakewoodscoop.com/news/2013/07/lpd-resuces-stranded-boaters-on-lake-carasaljo.html

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hey fred
7/25/2013 09:55:04 pm

and if your in an automobile accident the police,ems shouldnt respond to you? after all it was YOUR car on the road.....?

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Dr. Sam Singer
7/28/2013 01:06:26 am

http://www.app.com/apps/pbcs.dll/article?AID=2013307280035

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fast us loans link
10/14/2013 06:25:51 am

Work is not man's punishment. It is his reward and his strength and his pleasure.

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